CUE-Support's personal approach was the deciding factor
Care Cosmetics imports products from abroad. These are marketed and positioned in the Netherlands. This includes a service that includes training and performances of the product. Typically, 15 account managers are on the road to beauticians, drugstores and various retailers. Because of corona, the way of working had to be different. "We were also working on digitization before corona, but now it gained momentum," says Rebecca Oskam, junior brand manager at Care Cosmetics.
Studio
“With communications online, you quickly think of a studio anyway,” Rebecca said. With about 30 brands each averaging 25 products, renting a studio would become too expensive. “Before you have all those products laid out, you have to rent a studio for years. We therefore chose to purchase our own studio.”
Care Cosmetics requested quotes from several companies. According to Rebecca, CUE support particularly stood out because of its personal approach. “We have had intensive contact with Arno from the beginning. The personal contact combined with the best value for money was decisive in our choice of CUE support.”
CUE-Support thought along with Care Cosmetics’ budget and plans and ended up offering 3 bids in different segments. In the end, a studio that is portable was chosen so that it can be used in other locations in the future. Rebecca: “The choice of 3 offers was nice because it allowed us to consider the choice carefully. Not only considering the investment we were making, but also in the quality we wanted.”
Service
Last September, the studio was ready for use. CUE-Support’s service did not stop there. Upon completion, Dave provided training to Care Cosmetics employees so that they could easily handle all the new materials themselves.
Meanwhile, Care Cosmetics has already run numerous training sessions, webinars and live broadcasts from its in-house studio. Then, if something doesn’t work optimally, Rebecca knows she can still turn to CUE-Support with questions. “The service is top notch. We noticed that during live broadcasts via Facebook and Webinargeek, we sometimes crashed out because the equipment was too heavy. We then discussed options with Dave on how to solve that using an RTMP(S) code, again, no question was too much for him!”
Whereas Rebecca was a little apprehensive about all the telephone contact in the beginning, that has now changed completely. “The contact is very nice. I can always app and call Dave. And when I call Arno we also talk about the tastiest wines, for example. I love things like that. Arno has now gained a place in our company heart.”
